Us, in a nutshell
Imagine a small group of proven commercial thinkers. Where everyone’s experienced. Senior. Where emotive thoughts are creatively woven into your brand. Where the principals drive every last detail.
Partners
A sprinkling of ‘broad church’ marketing mavens peppered with a fine selection of sector specific worldliness.
Because there’s a lot we can learn from other sectors.
We don’t just talk the talk.
We’re original thinkers that have created many industry firsts in both consumer and trade.
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Our external status adds an outside perspective to your in-house team. The same faces from start to finish. We mesh charm with commercial reality… results that pay back over and over.
Connected Principals
A broad collection of Principals with a hunger to work together to push industries for bigger and better results. Decades of experience within multiple disciplines, medias, sectors and agencies.
With two decades of driving global growth for FTSE 100 Companies it is no exaggeration to say she fearlessly chases big, forward-thinking campaigns into reality. She’s media neutral, passionate, difficult to faze and results driven. She’s a genuine, highly compelling, dyed-in-the-wool troubleshooter.
- Suki Kainth
A creative director with multinational, boutique and start-up experience. Above and below-the-line, b2b, b2c, h2h, digital, experiential and shopper. All sorts of sectors through Telecoms, Premium Alcohol even Beauty! If he can’t sell it, we don’t know who can. Highly considered.
- Johnnie Diss
From on to offline, design to production, Jamie’s the man for the job. Highly versed in print, event, building sites, microsites & apps. Designing them. Managing them. Overseeing the build. A very able set of hands, both macro and micro. A truly professional production guru.
- Jamie Cook“Convinced of the untapped potential but with only a week to develop a launch platform we drafted in Suki & John. The go-to-market deck they created secured us a £multi-million global deal with O2”
Jon French | European Director | HTC
When the landscape shifts we must shift too
One thing is for sure, no one envisaged the global pandemic would last as long as it has nor would it cause such devastation. Not only taking lives, but livelihoods and the brands that we’ve come to love so dearly. Many global brands are cutting back their marketing budgets in an effort to reduce cost, […]
Asian brands will you please rise?
As a British born Asian I’m no stranger to Asian brands. As a kid I regularly shopped with my grandmother. Scouring the shops, finding the best deals. She wouldn’t have dreamt of buying our everyday pantry items from the supermarket. Fast forward 30 years and the growing expansion of the World Food aisles […]
Your friendly neighbourhood store
Oddbins – A multi-national store with a local feel Sad to hear of the demise of Oddbins – yet another former favourite store has edged down the administration slide. I enjoyed many a pleasurable visit – a national store which managed to retain its local individuality. Oddbins never came across as a chain store – […]
Rewind to the 70’s. All is forgiven.
I don’t see a lot of great ads anymore. They rarely grab my attention. Rarely make me laugh or even smile. And I don’t even mean whole campaigns that are good, I couldn’t ask that much. But one ad doesn’t sound like a lot to ask, does it? Would somebody please tip a drink over […]
Apple CEO hints at cheaper iPhones
Apple CEO hints at cheaper iPhones as profits fall. Is this the start of the end of their smartphone reign? Since its launch in 2007, The iPhone has given us some stunning phones which have integrated seamlessly into our lives. But ever since giants like HTC, Samsung and now Huawei have come into the market, […]
Fear. Will you run or rise?
Fear. One simple word with huge meaning
noun. an unpleasant emotion caused by the threat of danger, pain, or harm.
Over the course of my career, I’ve been asked this question many times. Weren’t you scared it wouldn’t work? The simple answer is yes, I wouldn’t be human if I wasn’t.
