In an ever changing market where provenance matters more and more Walkers wanted to remind consumers that their crisps are made from home grown British potatoes.

Sales needed a boost. Walkers Brit Trips was born. A recession-busting idea that not only helped the British economy but also celebrated all that’s great about Britain.

We persuaded 1 million families to holiday in Britain. The nation saved over £5 million75 partners recruited. The website recorded a staggering 4 million visits. 36 million points were banked. People soon realised that you only need a few bags to save a packet.