BaByliss invented the modern hairdryer as we know it. They were at the very vanguard of hair care tech from 1959. Their heritage is second to none. But they’d taken their eye off the ball allowing the newer modern pretenders to steal their crown. They’d lost their way but were now ready to claim back their title.
They needed a fresh new style. So we started with hair. We re-invented their photography style, outlined their story for them, created the BaByliss Pro sales presenter, talking directly to the trade, selling them the dream with a new trade site for everyday usage.
Now regarded to be the quality end of a very saturated market with accessible prices on products built to last. They were set up as being the credible benchmark in the industry.
