Its’ never easy to launch a new banking product into a market that has little faith in banking. Zopa had a different take on banking.

They wanted (unlike most banks) to offer an actual service and make it easy. Friendly. Less daunting. They needed a corporate identity to match.

It needed to be authoritative and yet , ironically, not corporate. Accessible. It needed a strong, friendly tone of voice that was inviting but precise. Open. Modern. Jargon-free. To be visually appealing to catch peoples eye yet still not flippant.

We bought “FEEL GOOD MONEY’ into existence.