When the landscape shifts we must shift too
One thing is for sure, no one envisaged the global pandemic would last as long as it has nor would it cause such devastation. Not only taking lives, but livelihoods and the brands that we’ve come to love so dearly. Many global brands are cutting back their marketing budgets in an effort to reduce cost, […]
What’s with the excessive jargon?
Omni-channel or multi-channel, SEO or SEM, AI or AR, personalisation or plusification, the list goes on.
We’ve seen it many times, marketers and agencies using the latest buzz words to demonstrate their superiority. But are clients really that fickle? Do they really think ‘buzz word agencies’ can take their business further than those that talk in plain English? Not in our experience.
